University Master's Degree in Media, Communication and Culture

Advanced training in research to understand and interpret the key role communication and culture plays in modern societies marked by digitalisation and globalisation

Content Official Master's Degree in Media, Communication and Culture

Ideal student profile

You must hold an official degree or equivalent qualifications in one of the following fields:

  • Communication (Audiovisual Communication, Journalism, Advertising and Public Relations, etc.)
  • Social Sciences (Political Sciences, Law, Anthropology, Economics, etc.)
  • Humanities (History, Anthropology, etc.)
  • Other similar fields

Basic skills

  • Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
  • Continue the learning process, to a large extent autonomously.
  • Solve problems in new or little-known situations within broader (or multidisciplinary) contexts related to the field of study
  • Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities.
  • Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences

Specific skills

  • Plan and lead basic and applied research projects in media communication and culture.
  • Plan, direct and evaluate policies on culture and communication in both the local and the international fields using the new forms of social communication
  • Plan, direct and evaluate public communication projects to meet the needs of institutions, businesses and social organisations.
  • Display a deep, detailed understanding of theoretical and practical principles within the field of communication and culture.
  • Analyse the new forms of social communication introduced by ICT (information and communication technologies) in order to innovate in media and cultural production and solve the problems posed in the new environments.
  • Analyse the impact of media groups' strategies of social communication with the aim of promoting new, participative forms of culture and communication.
  • Apply advanced techniques in quantitative and qualitative research to the production and reception of communication.
  • Plan, direct and evaluate media communication strategies to construct complex informational topics.

Cross-curricular skills

  • Lead and work in interdisciplinary teams.
  • Generate proposals that are innovative and competitive.
  • Develop the ability to evaluate sex- and gender-based inequalities and design solutions