Master's Degree in Business and Institutional Communication (Semipresencial)

More than ever, businesses and institutions today need communication experts able to generate a favourable corporate reputation and a relationship of trust with their audiences

UAB's virtual fair for Master's Degrees, Graduate Courses and PhDs

Information sessions will be held online from 17 to 21 of May: clear up any doubts you may have directly with the coordinators of your next master's degree, graduate course or PhD programme. Registration is open!

  • UAB-specific Master's Degree
  • Code: 4286/2
  • 2nd edition
  • Modality: Blended
  • Credits: 60 ECTS
  • Start date: 01/03/2022
  • Finish date: 30/11/2022
  • Places: 25
  • Orientation: Academic, Research, Professional
  • Price: 4950 €
  • Special price 4455 €
    Group of application: Alumni UAB Premium+
  • Teaching language: Spanish
Conoce el Máster en Dirección de Comunicación Empresarial e Institucional Online de la UAB

Are you looking for a master's degree that can equip you with all-round skills in directorship of communications? From a university with excellent academic and research credentials? One that is taught virtually to let you combine learning with your personal and professional life? If you have answered yes to all 3 questions, we suggest you get to know us and find out whether our offer can meet your learning needs. 

The master's degree in Directorship of Business and Institutional Communication is a pioneering study programme, with a long track record in training communications directors. This programme is delivered by Universitat Autònoma de Barcelona through the Moodle online platform. Here, students can find all the audiovisual materials and tools they need and can interact both synchronously and asynchronously with lecturers specialising in each subject area. 

Each course is assessed by the same tutor who designed it. Teaching is carried out by top-tier professionals and academics, as a guarantee of excellence and modernity. 

The subject areas covered deal with management of intangible assets (identity, culture, brand, image, reputation and CSR), the different areas within communication (commercial, internal, corporate, crisis-related) and specialist areas like communication in institutional relations or in the digital society. 

One of this programme's strengths is its training in strategic planning, acquired by developing the master’s degree final project, which consists of a comprehensive communications plan for a real organisation.  

If you want to become a Director of Communications, have no doubts: this is the master's degree for you. 

Career opportunities

Graduates of the Master in Business and Institutional Communication of the UAB will be able to work as communicators in all types of companies, institutions, and organisations in general.

The programme trains students to develop integrated management criteria and abilities. They will be able to lead complex departments as communications directors or take on any specific role as another professional in the department.

This training is general and global, providing knowledge that may be applied in: consumer product companies, service industry, public and private institutions, non-governmental institutions, political parties, advertising agencies, public relations agencies, communications consulting, press offices, and other communication sectors.

The integrated communicator and the management of intangible values are an acknowledged requirement which consolidates itself year after year.

Testimony

Internships

UAB masters and graduate diplomas may include or facilitate external academic internships in companies or institutions in order to help the student to achieve a level of expertise that facilitates the insertion or promotion in the workplace.

For this study programme non-curricular (optional) internships are possible:

  • Non-curricular
    As a UAB student, you have access to the University occupation portal, the Occupability Service, through which you can participate in selection processes for non-curricular practices as well as getting a contract. In both cases, you need to sign up to the Nexus application.

Scholarships and financial aid

Chek all the information in the page for UAB financial aids, grants and calls.

Coordinating centres

Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual

Contact

Gabriela Madroñero Gualdrón

Phone: 9358112788

Programme's Website

http://www.dceiuab.com/master-online/informacion-2/presentacion-2

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